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Sink or Swim – Managing the Next Data Wave

Are you ready for the next big data wave? Thanks to the increasing adoption of electronic health records (EHR) and growing web usage, health care organizations are now being flooded with an influx of new data. Increasingly detailed patient medical and health data paired with direct and indirect web data create substantial opportunities to improve patient care and service. However, many organizations are still figuring out how to manage their existing data and are ill-prepared to realize these new information opportunities.

Information creation and management continues to be a critical health care core competence. Innovators are leveraging expanded EHR information to more quickly identify at-risk patients and improve treatment protocols. These organizations are shifting their focus from unrelated, episodic care encounters to longitudinal health and wellness. Web-based personal health records have become an important additional source of self-reported information. Through web click-stream analysis additional information about patient interests and problems can be gleaned from their utilization of the web. Click-stream analysis can also be used to analyze and improve internal operations.

A successful data strategy is needed to spell out how to collect, gather, and aggregate data, as well as tools to mine outliers and recognize emerging patterns. The sheer volumes of this data require specialized infrastructure to store and analyze the data. Health organizations that are able to catch this new data wave are going to be able to provide improved patient experience at lower cost.

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