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About Us | Points of View | Rationalizing Vendor Product Offerings
Rationalizing Vendor Product Offerings Drives Increased Customer Satisfaction and Profitability
Many suppliers and vendors within the health care industry have consolidated, merged, or acquired smaller competitors in the last few years. As a result, there is a confusing array of products and services that confront health care organizations. Compounding the confusion, we often see vendor product portfolios that are unfocused, overlapping, and positioned to serve only a fraction of the total market available to them.
Over the next five years, leading vendors will have to make hard decisions to streamline and collapse their product portfolios to reduce costs, consolidate operations and improve customer service. This consolidation will be critical to accelerating vendors’ ability to re-cast their products for entirely new markets or segments within the health care industry (e.g. the growing Medicare/Medicaid segments).
There is a tremendous opportunity for suppliers who can offer simplified bundled solutions to the industry. As health care organizations themselves move towards a more integrated model, they too, prefer to deal with vendors who can be their single point of contact for most of their needs. It will be a “win-win” situation for both suppliers and the industry to deliver streamlined, integrated product sets that more nimbly adapt to changing requirements.
Have an opinion on the topic above? Contact us at info@t2c.com and let us know your thoughts.
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